Articles island - a directory of quality articles, free quality articles reprint for your web site and email newsletter.
Free Articles Reprint for Your Web Site, Email Newsletter, Blog, Ezine and RSS Feed.
Submit Your Articles to Our Article Directory for Massive Exposure.
Total Live Articles: 92613  Total Categories: 389



 
  Advanced Search
Articles island Expert Author - Linda C Dipman
I was born in Portsmouth, Virginia, but I have spent most of my life in Kansas. I am a business woman who has run my own upholstery business for over thirty years. I have three married children and six grandchildren. In my spare time, when i'm not entertaining my grandchildren, I like to travel, read, decorate, and of course I love to write. My passion...
Home » Business » Customer-service » Mystery Shopping No Longer A Mystery

Articles island Expert Author - Shaun Parker
Author Name:
Shaun Parker

Country:
Great Britain

Member Since:
17 May 2007

Total Live Articles:
550



Email to Friends
Rate this Article
Bookmark this Article
Print this Article
Report this Article
Leave a Comment





Mystery Shopping No Longer A Mystery

By: Shaun Parker
Total views: 5
Word Count: 631
Date:Feb 10th 2008
Article Rating: No Ratings Yet

Mystery shopping is becoming more and more important for businesses to ensure they offer exemplary customer service. So what is it? I hear you ask. Well Mystery shopping sounds mysterious and alludes to something covert and spy-like. The reality is not quite as glamorous as the image of an international spy but nevertheless the mystery shopper provides a similar service. Mystery shopping is utilised by businesses that want to have someone impartial analyse the performance of their staff and the services they offer.

The company will employ a mystery shopper typically to visit their place of work and provide feedback so that the company can make sure there company is up to scratch in the areas that the mystery shopper has been dispatched to analyse.

There are a number of areas in which a mystery shopper can be useful. This can be by visiting a store, shop, restaurant or other place of work where the staff are customer facing and provide a report on their performance. These reports are typically a mixture of both qualitative, the opinion of the person that has performed the analysis, and quantitative. Often the mystery shopper will be asked to fill out a form with ratings on different aspects of the performance that they have experienced. Because much of the information they provide can be quantified this makes it very easy for the company that have employed the mystery shopper to keep on track with their performance. Figures can be collated and used to keep track on the performance of the area that has been scrutinised. As a result this is a very welcome method of analysing performance.

There are a number of different types of mystery shopping and these types of mystery shopping tend to be used for analysing specific areas of a businesses relationship with their customers. One of the most exciting types of mystery shopping is covert video shopping. This type of shopper attaches a video camera discretely to their person and then proceeds to enter the place of work that they are analysing and film the interaction that they have with the staff. The cameras these shoppers used are extremely small and should be indistinguishable to the employees. The video mystery shopper will perform a pre-determined task such as buying a skirt or returning an item and they film the interaction. Alongside the film footage they also submit a written report.

Another typical type of mystery shopping that is utilised by a wide variety of companies is email mystery shopping. This type of mystery shopping makes use of the modern technology of email. The mystery shopper will be asked to monitor the communication they receive from a company through email. This is a vital aspect of modern business and is all too often overlooked by managers and they do not have to deal directly with customers this way. Nevertheless it is vital that the communication that you have will customers over email is spot on. Customers deserve the same level of respect and time as you would give them face to face. It is also important that you offer them as much as you can through the email. Often customers of your are interested in the new products that you offer so you need to make sure that you tell them about them. If used effectively the email mystery shopper will give you useful feedback on this vital aspect of the modern business to make sure that you can get it right in the future. This job can be done from home as all you need to monitor email is a computer. Like all forms of mystery shopping the mystery shopper will fill out a form along with supplying qualitative information about the service they received.

About The Author-- Shaun Parker has worked in the customer service training industry and is an expert on mystery shopping.

Article Source: Articles island - Free article submission and free reprint articles


Most Viewed Customer Service Articles




Most Viewed Customer Service Articles:

Tips About Forklifts
When purchasing a forklift, it might cause difficulties unless you are knowledgeable about it. You might end u...

Dry Ice Blasting For Wisconsin
Glacier Blast Inc. offers industrial cleaning by dry ice blasting to the state of Wisconsin....

All About Forklifts
A forklift is one of the most important piece of equipment needed for the operation of any warehouse. Any manu...

The Many Uses Of Training Videos
Every new employee needs some type of training, and most employees benefit from ongoing training and learning....

Green Clean Certified™ housecleaning system Launched
ATLANTA - August 28, 2007 - Maid Brigade, a national, residential cleaning company, recently launched its excl...

A Guide For Customer Service Training Tools
Let's face it, good customer service can make or break a company. Even if the product is top-notch, if the sal...

Avoiding CRM Failure
Customer relationship management (CRM) has consistently been perceived as a high-risk, high-reward application...

Customer Advice With Autoresponders
Client assistance with autoresponders is quite simple. When an order is place, an autoresponder can send out t...

The Business of Helping Others to Get Online Tasks Done
Many business start up gals and guys start up well and then hit walls that you can help them open the door and...

Custom Forklifts Sales Perfect Option For Purchasing Forklifts
A Forklift is a tool that helps in lifting heavy loads, which nearly every warehouse has. Forklift vehicles ar...


Recent Customer Service Articles




Recent Customer Service Articles:

Faq About Domestic and Global Tenders
what is a tender? What are the types of tenders? The details given you with tender notices? Submission offer...

How to Create a Compelling Title of EBay Auctions?
Permission is granted for the below article to forward, reprint, distribute, use for ezine, newsletter, websit...

Event Catering Business
Now it is completely accepted fact that catering is a very good and profitable business. But the business is n...

Debt consolidation Loans
Secure Mortgages provides the best long term loan and Debt consolidation Loans that is secured on your propert...

Tips About Forklifts
When purchasing a forklift, it might cause difficulties unless you are knowledgeable about it. You might end u...

How Custom Forklifts Can Make Life Easier For You
Forklifts are vehicles mainly used for warehouse purposes for lifting, hoisting, and transporting excessively ...

Custom Forklifts Sales Perfect Option For Purchasing Forklifts
A Forklift is a tool that helps in lifting heavy loads, which nearly every warehouse has. Forklift vehicles ar...

All About Forklifts
A forklift is one of the most important piece of equipment needed for the operation of any warehouse. Any manu...

Green Clean Certified™ housecleaning system Launched
ATLANTA - August 28, 2007 - Maid Brigade, a national, residential cleaning company, recently launched its excl...

Customer Complaints or It's Not Just the Whine and Please Anymore
May we have a little more whine with that cheese, ma'am? Why are the worst complainers all jerks?...

Most Viewed Articles by Shaun Parker




Most Viewed Articles by Shaun Parker:

Time For Indoor Team Building?
As the colder weather creeps in and the good old British weather gets even less reliable, many clients turn to...

Don't Leave Vinyl In The Past
Time to dig out those old Vinyl records, and start getting some classic tunes on the go. With the latest turnt...

Everything You Need To Know About Payroll Software
A look at the ways in which payroll software can make life easier for you....

USB Drumkits - Don't Annoy The Neighbours
Find out why USB drumkits are the up and coming way for beginners, intermediate and advanced musicians to prac...

From Your Bedroom to Ibiza - DJ Apprenticeship
Whether it is an outlet for teenage anger or the beginning of an international career the bedroom DJ now has a...

So What Is Contract Hire and What Are The Benefits?
Contract Hire is a Lease product that takes away any residual value worries from the customer, the monthly pay...

Hair Loss? Taking Longer To Wash Your Face?
An insight into hair loss and the available treatments including hair transplant....

Is Team Building the Secret to Success?
Team building is crucial, it's not only essential when you have a divided or under performing team, it can als...

E-commerce Internet Oblivion - It Hurts!
Most new businesses are failing on the Internet, their online shops have to rely on expensive traffic buying c...

Achieve Excellence Through Customer Service Training
An article providing sound advice for the customer services training industry...

You have permission to publish or reprint this article in your ezine, website, blog, forum, RSS feed or print publication, free of charge. As long as you keep this article with no changes(included Article Title, Article Body, Author Name, Article Source and keep all links in this article active)and you agree to our publisher terms of service. Below are ready HTML code for this article, you can copy and paste directly into your web page.

Mystery Shopping No Longer A Mystery -- HTML Version:


Mystery Shopping No Longer A Mystery -- Summary:

Mystery Shopping No Longer A Mystery -- Keywords:
1   2   3 Good!   4   5   6 Very Good!!   7   8   9   10 Excellent!!!  
Comments:
No Comment Posted.

Leave Comment: Please Login to leave a comment. Not a member yet? Sign Up now.