Pay Per Click - Till Debt Do Us Apart

Pay per click, or PPC, is an advertising technique used on websites, advertising networks, and search engines.

With search engines, pay per click advertisements are usually text ads placed near search results; when a site visitor clicks on the advertisement, the advertiser is charged a small amount. Variants include pay for placement and pay for ranking. Pay per click is also sometimes known as Cost Per Click (CPC).

Google adwords. Much has been written about it. Some good and some bad. In my opinion a product gains more bad publicity when the people who buy it do not understand it. Is it really expensive getting a Google Pay-per-click? How do you use it to the best of your advantage without going broke?

How do you get your ads seen by people who are most likely to click on them? Follow these simple tips when creating your next ad with Google Adwords and see how easy it is.

In this article, I will talk about 3 different ways to reach your potential clients through location targeting.

Country targeting

Do you own a global business like mine where your customers are located all over the world? Then this is for you. Google has a list of over 250 countries to choose from. You can select any number of countries from this list and your ads will be shown in those countries only. However, do keep in mind that the more your ads are shown (called impressions) and the more clicks you get, the more you will have to budget for it. You can set a budget for your ads and you also have the ability to change the budget whenever you want. More on that in later articles.

Region and City targeting

If you own a business catering to a specific region you can select just that location for your ads to be seen. For example, if you have a business in San Francisco, California, you can have your ads targeted only to users searching for your services in San Francisco. All ads using this method of targeting have a fourth line of text mentioning the region. This is to inform users viewing the ad and hence becomes more informative.

To understand better about how a specific ad in a specific location is shown, here is how Google does it. When a user types in a particular query, the users IP address and query location is determined by Google to show your ads in that region only.

Customized targeting

The above targeting is still a bit too wide for you? Say you own a fish and tackle business near the sea side in Melbourne, Australia. How do you let your online customers know about it? This is where the customized targeting comes in. You can even narrow down the location in which your ads are showing by selecting the latitude and longitude of a location! Yes! This is getting easier, isnt it?

There are three ways you can customize your location. One is by setting a radius around your business address, another is to have a latitude and longitude defined around your business (all you need to do is click on the map provided by Google and you will get the coordinates and lastly a multi-point triangle area on the map so only users in that area will see your ads.

The beauty of this is that you can change your customized targeting at any point of time. All of this can be done online.

Voila - Thats it, there you have it. Once you create your ads, based on your keywords and the different ways you have optimized your web page, you will soon have some traffic coming your way.

About The Author-- Catherine is an entrepreneur and recruiter. She is also a Google Adwords professional and the CEO of a global freelancing site called Servlance. Servlance caters to freelancers/firms selling business services globally.

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