Articles island - a directory of quality articles, free quality articles reprint for your web site and email newsletter.
Free Articles Reprint for Your Web Site, Email Newsletter, Blog, Ezine and RSS Feed.
Submit Your Articles to Our Article Directory for Massive Exposure.
Total Live Articles: 92613  Total Categories: 389



 
  Advanced Search
Articles island Expert Author - David A. Zimmerman
Have you ever dreamed of starting a new business during your retirement years? David Zimmerman is in process of fulfilling that dream. On Wednesday, February 27, 2008, he created World Wide Market, LLC and went on to create the internet domain name Wholesale Are Us. The actual website address is http://www.wholesaleareus.com...
Home » Internet-marketing-tutorials » Search-engine-marketing » The Importance of Search Engines For Your Website

Articles island Expert Author - Kanicen Nix
Author Name:
Kanicen Nix

Country:
Malaysia

Member Since:
8 Dec 2007

Total Live Articles:
15



Email to Friends
Rate this Article
Bookmark this Article
Print this Article
Report this Article
Leave a Comment





The Importance of Search Engines For Your Website

By: Kanicen Nix
Total views: 3
Word Count: 1164
Date:Jan 12th 2008
Article Rating: No Ratings Yet

It is the search engines that finally bring your website to the notice of the prospective customers. When a topic is typed for search, nearly instantly, the search engine will sift through the millions of pages it has indexed about and present you with ones that match your topic. The searched matches are also ranked, so that the most relevant ones come first.

Remember that a prospective customer will probably only look at the first 2 to 3 listings in the search results. So it does matter where your website appears in the search engine ranking.

Further, they all use one of the top 6 to 7 search engines and these search engines attract more visitors to websites than anything else. So finally it all depends on which search engines the customers use and how they rank your site.

It is the Keywords that play an important role than any expensive online or off-line advertising of your website.

It is found by surveys that a when customers want to find a website for information or to buy a product or service, they find their site in one of the following ways:
1.First option is they find their site through a search engine.
2.Secondly they find their site by clicking on a link from another website or page that relates to the topic in which they are interested.
3.Occasionally, they find a site by hearing about it from a friend or reading in an article.

Thus it is obvious the most popular way to find a site, by search engine, represents more than 90 percent of online users. In other words, only 10 percent of the people looking for a website will use methods other than search engines.

All search engines employ a ranking algorithm and one of the main rules in a ranking algorithm is to check the location and frequency of keywords on a web page. Do not forget that algorithms also give weight age to link population number of web pages linking to your site. When performed by a qualified, experienced search engine optimization consultant, your site for high search engine rankings really does work, unless you have a lot of money and can afford to pay the expert. With better knowledge of search engines and how they work, you can also do it on your own.

How Do Search Engines Work

It is the search engines that finally bring your website to the notice of the prospective customers. Hence it is better to know how these search engines actually work and how they present information to the customer initiating a search.

There are basically two types of search engines. The first is by robots called crawlers or spiders.

Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A spider is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the sites Meta tags and also follow the links that the site connects. The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so do not create a site with 500 pages!

The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine.

A spider is almost like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day.

Example: Excite, Lycos, AltaVista and Google.

When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the induces.

One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page.

Submitting Your Website to Search Engines

If you have a web based business or if a significant portion of your business is done on the web through your website, then the best advertising and marketing is done by submitting to a search engine. No amount of press release, newspaper or radio ad, banner ad, spam email or newsletter will achieve the same results, although, maybe effective in a small proportion.

Beware of companies that promise automatic submission of your website to hundreds of search engines which are but only false promises. The best way to submit your website for search engine ranking and inclusion is to do it yourself or to hire an expert to do it manually, by contacting the search engine companies and directories.

Before you begin to submit your website to search engines ensure your websites are thoroughly designed to the professional quality using the right key words, good graphics and pictures and the relevant content. Do not submit websites that are incomplete. While submitting to a search engine, make sure to provide information about your website, keywords and any other information that may be pertinent, including the name and contact information of your business.

Mere submission to search engine companies does not guarantee that your site would be immediately listed and the ranking will be high. Because there are thousands of new websites coming up every day and it may take quite sometime before they take up your site for review by human editors. One important factor to remember while submitting site is to include a site map of your website which makes the crawling easy for the web robots. Search engines like Google hardly considers submissions without site maps.

There are many online companies that accept search engine submission services. You can choose to do it yourself with a software package or submission service you can find on the net. Do not use the automatic submission services.

Apart from the major search engine there are thousands of search engines and directory companies, where you can submit your website to as many companies as possible.

About The Author-- Francis Suggest Website Design Malaysia At i1WebSifu, we provide Superior Quality and World Class Website Design and Web Marketing Solutions for your business needs. Be it dazzling websites and portals or customized software solutions, our team is trained and ready to fulfill your every need. Visit http://www.i1websifu.com

Article Source: Articles island - Free article submission and free reprint articles


Most Viewed Search Engine Marketing Articles




Most Viewed Search Engine Marketing Articles:

Top 10 Ways to Get Awesome Web Traffic Using Blogs
Top 10 Ways to Get Awesome Free Search Engine Listings, Targeted Traffic And Greater Link Popularity Using Blo...

How To Choose The Right Internet Marketing Company
What to look for when trying to find a quality internet marketing company....

SEO for Beginners Part 1: SEPOV isn't a Russian Hacker
SEPOV is the "search engine's point of view". It is vital to be able to analyze our own web sites and pages fr...

Part III - Getting Your Site Indexed in Yahoo
Getting your site indexed in Yahoo is slightly different from Google because it has different options. Find ou...

Internet Marketing Search Engines
Relating and Integrating Search Engines to your Internet Marketing Strategies....

6 Reasons You Need a Blog for Your Business
Although blogging is nothing new, it is a new tool that you can use to improve your business. Find out how you...

Organizing Your Life and Time for An Online Business
It's true that most people are busy, but extra time for some sort of home-based extra income producing project...

The Google Patent Reveals The Secret To Great Site Ranking
Googles recent patent publication reveals how they rank sites. Some of the info here you could never have gues...

Search Engine Optimization For Affiliate Marketers
Affiliate Marketing Tips...

The Simple Skill That is a Little Known SEO Secret Weapon
If you would like to see a dramatic and real difference to your Web Marketing or Search Engine Optimisation sk...


Recent Search Engine Marketing Articles




Recent Search Engine Marketing Articles:

The Simple Skill That is a Little Known SEO Secret Weapon
If you would like to see a dramatic and real difference to your Web Marketing or Search Engine Optimisation sk...

Enhance Your B2B Sales Pipeline Using Search Engine Marketing
If you are responsible for B2B sales, marketing, or your company website, then you should assess your current ...

Landing Page - How To Create One That Is Relevant
Let's look at the requirement of an effective webpage as it relate to your adwords campaign or other advertis...

Not All Website Traffic Is Created Equal
If you have a website, then you will understand the need for consistent and growing website traffic. However, ...

How To Use Search Engine Marketing
If you want outstanding results, then search engine marketing is the best route to take....

Understanding Search Engine Marketing
This article breaks down SEM into simple, easy to understand language....

Common Mistakes To Avoid In Affiliate Marketing
Affiliate marketing is getting more and more popular everyday because of it being one of the most effective wa...

10 Step Guide To Stop Losing Business To Your Competitors On The Internet With Web 2.0 Marketing
A step by step plan to stop your website from losing business to your competition by using Web 2.0....

Your Image On The Internet
Your image is a big part of who you are online. But not all internet marketers spend any real amount of time ...

Search Engine Advertising - Using Search Engines PPC Advertising To Bring More Business
Advertising need not always need to be expensive. A search engine PPC or Pay-Per-Click advertising is consider...

Most Viewed Articles by Kanicen Nix




Most Viewed Articles by Kanicen Nix:

How Advertising Can Drive You Traffic?
In most businesses all advertising is designed to build a desire for the company products or services. This ty...

Proven Blog Marketing Tips
It has become most popular for any internet business and the popularity of blog marketing has rapidly increase...

Why Do You Need a Website Designer For Website Customization?
There are hundreds of websites on the Internet that has been growing for various purposes. Website has become ...

Why Choosing Affiliate Marketing?
Affiliate program are great for those that are creative, self motivated and not afraid of hard work. When you ...

The Most Important Facets of Blog Marketing
Blog marketing is one of the best methods that you can use to make a different with your internet business. It...

What Are The Elements You Must Have in Private Label Articles?
Articles have been known to be the driving force in driving traffic to a website. Articles are a factor in giv...

Best Technique for Improving Online Directory Traffic
It is imperative that a directory be popular and highly visible in order for it to be a reliable search tool f...

Thinking About Blog Marketing For Traffic?
Blog marketing is one of the latest traffic trends of marketing online that you are going to find. Blogs which...

The Importance of Search Engines For Your Website
It is the search engines that finally bring your website to the notice of the prospective customers. When a to...

How Can Search Engine Optimization Benefit For Your Website?
Search Engine Optimization is a process of selecting the most appropriate targeted keyword phrases related to ...

You have permission to publish or reprint this article in your ezine, website, blog, forum, RSS feed or print publication, free of charge. As long as you keep this article with no changes(included Article Title, Article Body, Author Name, Article Source and keep all links in this article active)and you agree to our publisher terms of service. Below are ready HTML code for this article, you can copy and paste directly into your web page.

The Importance of Search Engines For Your Website -- HTML Version:


The Importance of Search Engines For Your Website -- Summary:

The Importance of Search Engines For Your Website -- Keywords:
1   2   3 Good!   4   5   6 Very Good!!   7   8   9   10 Excellent!!!  
Comments:
No Comment Posted.

Leave Comment: Please Login to leave a comment. Not a member yet? Sign Up now.