Articles island - a directory of quality articles, free quality articles reprint for your web site and email newsletter.
Free Articles Reprint for Your Web Site, Email Newsletter, Blog, Ezine and RSS Feed.
Submit Your Articles to Our Article Directory for Massive Exposure.
Total Live Articles: 92613  Total Categories: 389



 
  Advanced Search
Articles island Expert Author - David A. Zimmerman
Have you ever dreamed of starting a new business during your retirement years? David Zimmerman is in process of fulfilling that dream. On Wednesday, February 27, 2008, he created World Wide Market, LLC and went on to create the internet domain name Wholesale Are Us. The actual website address is http://www.wholesaleareus.com...
Home » Internet-marketing-tutorials » Search-engine-marketing » Top 10 Search Engine Marketing And Top Google Position Holygr Myths

Articles island Expert Author - Jerry Leung
Author Name:
Jerry Leung

Country:
Hong Kong

Member Since:
16 Jul 2007

Total Live Articles:
260



Email to Friends
Rate this Article
Bookmark this Article
Print this Article
Report this Article
Leave a Comment





Top 10 Search Engine Marketing And Top Google Position Holygr Myths

By: Jerry Leung
Total views: 3
Word Count: 881
Date:Jan 15th 2008
Article Rating: No Ratings Yet

You are about to discover the top ten search engine marketing (optimization) myths. Prepare yourself, as a lot of misconceptions around search engine optimization will be cleared.

1- Building a website means that people will find it.

Search engines are just like phone book directories (but with a twist). For a mere $150 anyone can get a telephone biz listing in their area, but if you want to have a stand out high visibility ad such as "Marbury & Madison: Justice For All", you need to put extra work on your site. Unlike phone directories where you simply buy your way in, with search engines you need to spend some time and effort to correctly optimize your website. Search engine optimization does NOT include the simple editing of meta tags. That technique worked back at the time Bill Clinton was a president. Today, other techniques are involved.

2- All search engines are equal.

There are only three top search engines: Google, Google, and... Google. This is either through their website or affiliated websites (Yahoo! and AOL). Over 80% of ALL search engine results are served by Google. Sites like: Yahoo, AOL, MSN, Netscape and the rest are just portals, and not database companies that provide search engine results. Nearly all of these portals share search engine results provided through third parties, that own the database and search engine technologies, such as: Google, Overture, Open Directory, Inktomi, Teoma and FAST. All of the secondary search engines, total for the other 20% of search engine results.

3- Submitting my website to search engines should be enough.

Huh.. It ISN'T. Maybe your webdesigner submitted your site to Yahoo, Google or/and MSN, but where is it ranked? Are you in the critical top ten results page, or are you no. 195 for "Newyork Attorney"? Infact, having a website a year or several months old, will make search engines automatically include it, but we are talking about search engine optimization. Searc engine marketing or optimization (SEO) will help you rank high for the keyword/s you are targeting for your site, instead of remaining buried under the pile of higher ranked sites on top of you, and not being noticed.

4- You can optimize your site for all search engines.

Nope. There is no holy grail. However, there is "Google". Given that it serves over 80% of the results, optimizing your site for it, will be essentially optimizing for nearly all of the results. The techniques that work well for google, will work well with other search engines too.

5- Practices like cloaking, jump pages or hiding content will increase my ranking.

Search engines view and treat such unethical tactics, like weapons of mass destruction. Search engines have their own teams of inspectors that regularly ban the websites that use these spam strategies and techniques. Use these techniques at your own risk. They might help you in the short run, but eventually you'll get your website into trouble and possibly a bann.

6- I don't need a SEO specialist.

If you act alone, you can probably achieve decent search engine results for a few keyword phrases. However, you have to keep in mind that your competitors are trying the same. A SEO specialist already knows the little quirks and tricks that make a big diff. and give you the edge. If you pay them a one-time fee of say: $2000 to $5000 to correctly optimize your website pages, and that optimization leads to a new client each month, is that not worth it?

7- Software can automatically optimize my website

You need to work and hand code each page of your website, to achieve the optimal and desired results. If your Honda Accord's cruise control can drive you to Atlanta, then a software would do the work, but I don't think it can. Do you? You will have to edit the title meta tag, description meta tag, keyword meta tag, and include the same keyword phrases several times in your context body (text body of that webpage)

8- A Good SEO Specialist will guarantee me top 3 results.

No company or firm can do this. If a search engine firm guarantees top listing, then what they are doing is actually selling you advertising. SEO is the work of optimizing your site to rank high, without the need of advertisment.

9- Link popularity is the key at all costs.

I personally encourage reciprocal links with related sites. I don't recommend creating spam links to artificially boost your website's rating. You should also never link your site to spam sites, or sites that have thousand of websites in their database.

10- I should submit my site to 1000+ search engines.

Maybe you've come across one of these emails, claiming to submit your site to all search engines. These companies simply register your website using automated software. This doesn't achieve desired results and can actually hurt your ranking as the search engine may reject your listing viewing it as spam. Furthermore, there really is no need to submit your website to 1,000 plus search engines as almost all web-traffic comes from only a handful of search engines (80% from Google).

About The Author-- The Author is an experienced internet marketer, blogger and webmaster of http://www.mysteryautoincome.com - mystery online turbo cash money making systems , that teaches visitors several autoincome ideas, making money online, internet marketing and seo. Internet Business Marketing Tips & Opportunities

Article Source: Articles island - Free article submission and free reprint articles


Most Viewed Search Engine Marketing Articles




Most Viewed Search Engine Marketing Articles:

Top 10 Ways to Get Awesome Web Traffic Using Blogs
Top 10 Ways to Get Awesome Free Search Engine Listings, Targeted Traffic And Greater Link Popularity Using Blo...

How To Choose The Right Internet Marketing Company
What to look for when trying to find a quality internet marketing company....

SEO for Beginners Part 1: SEPOV isn't a Russian Hacker
SEPOV is the "search engine's point of view". It is vital to be able to analyze our own web sites and pages fr...

Part III - Getting Your Site Indexed in Yahoo
Getting your site indexed in Yahoo is slightly different from Google because it has different options. Find ou...

Internet Marketing Search Engines
Relating and Integrating Search Engines to your Internet Marketing Strategies....

6 Reasons You Need a Blog for Your Business
Although blogging is nothing new, it is a new tool that you can use to improve your business. Find out how you...

Organizing Your Life and Time for An Online Business
It's true that most people are busy, but extra time for some sort of home-based extra income producing project...

Search Engine Optimization For Affiliate Marketers
Affiliate Marketing Tips...

The Simple Skill That is a Little Known SEO Secret Weapon
If you would like to see a dramatic and real difference to your Web Marketing or Search Engine Optimisation sk...

The Google Patent Reveals The Secret To Great Site Ranking
Googles recent patent publication reveals how they rank sites. Some of the info here you could never have gues...


Recent Search Engine Marketing Articles




Recent Search Engine Marketing Articles:

The Simple Skill That is a Little Known SEO Secret Weapon
If you would like to see a dramatic and real difference to your Web Marketing or Search Engine Optimisation sk...

Enhance Your B2B Sales Pipeline Using Search Engine Marketing
If you are responsible for B2B sales, marketing, or your company website, then you should assess your current ...

Landing Page - How To Create One That Is Relevant
Let's look at the requirement of an effective webpage as it relate to your adwords campaign or other advertis...

Not All Website Traffic Is Created Equal
If you have a website, then you will understand the need for consistent and growing website traffic. However, ...

How To Use Search Engine Marketing
If you want outstanding results, then search engine marketing is the best route to take....

Understanding Search Engine Marketing
This article breaks down SEM into simple, easy to understand language....

Common Mistakes To Avoid In Affiliate Marketing
Affiliate marketing is getting more and more popular everyday because of it being one of the most effective wa...

10 Step Guide To Stop Losing Business To Your Competitors On The Internet With Web 2.0 Marketing
A step by step plan to stop your website from losing business to your competition by using Web 2.0....

Your Image On The Internet
Your image is a big part of who you are online. But not all internet marketers spend any real amount of time ...

Search Engine Advertising - Using Search Engines PPC Advertising To Bring More Business
Advertising need not always need to be expensive. A search engine PPC or Pay-Per-Click advertising is consider...

Most Viewed Articles by Jerry Leung




Most Viewed Articles by Jerry Leung:

How to Reach the Female G-Spot with Penis?
G-spot is one of the most popular issues on different books and websites on making love and sex. In fact, it i...

All You Should Know About Fast Food
All of us love fast food. In fact, fast food has become part of the life for some people. However, it is commo...

What is Bad About a Beach Wedding?
There are plenty of advantages for holding a beach wedding. You may also find your own reasons for your beach ...

Do You Know How to Choose a Wedding Vendor?
Although it is unavoidable that you have to hire different wedding, most couples share the same view that it i...

Turning Your Lady On Within Minutes
As a man, you will want to have a perfect sex life with your lady. It will be even better if you know the secr...

Why You Need to Hire a Wedding Planner
Couples often find it difficult to decide if they need to hire a wedding planner or not. There is no doubt tha...

How Do You Select Your Wedding DJ?
It is not an easy task to select a suitable one. A bad choice may make your reception boring. As a result, you...

Your Wedding Calendar - Final Checklist
Planning for a wedding is a time consuming process. You will probably need to plan for it 12 or even 24 months...

Do You Know the Essential Steps to Create Your Wedding Album?
Creating a good wedding album is not just putting all the photos together. With the advance in technology, it ...

Older Man And Younger Women - How Do You Handle The Sexual Relationship?
Nowadays, there are a lot of men in their 50s who have sex partners that are a lot younger. This may be due to...

You have permission to publish or reprint this article in your ezine, website, blog, forum, RSS feed or print publication, free of charge. As long as you keep this article with no changes(included Article Title, Article Body, Author Name, Article Source and keep all links in this article active)and you agree to our publisher terms of service. Below are ready HTML code for this article, you can copy and paste directly into your web page.

Top 10 Search Engine Marketing And Top Google Position Holygr Myths -- HTML Version:


Top 10 Search Engine Marketing And Top Google Position Holygr Myths -- Summary:

Top 10 Search Engine Marketing And Top Google Position Holygr Myths -- Keywords:
1   2   3 Good!   4   5   6 Very Good!!   7   8   9   10 Excellent!!!  
Comments:
No Comment Posted.

Leave Comment: Please Login to leave a comment. Not a member yet? Sign Up now.