1. Job Security Through PPC-CRM Integration
PPC-CRM integration can be very effective in matching sales to leads to calculate profitability. Learn how this data can help you identify which ads are responsible for your most profitable sales to help focus on your best keywords....

2. The Perfect Optimization Method For Online Advertising
There are many different methods to make investment decisions for your online marketing campaigns. Unfortunately, most of them invariably lead to sub-optimal decisions and results. The following article is a summary of some of the more frequently used methods and an explanation of why they are flawed....

3. Click Path Analysis: Why You Need to Account For All Clicks, Not Just the Last Click
Read our conclusions from our click path analysis research....

4. Is Your Conversion Rate What It's Supposed to Be?
Standard conversation rates are not standard and can't be compared. Read our article on how using a disciplined approach can influence your conversion rate....

5. Click Fraud Detection Versus Click Fraud Protection
Click fraud detection is one of the hottest topics in the online advertising marketplace today. Online advertisers concern themselves with finding ways to prevent click fraud and many other companies cite click fraud as a principle reason why they do not advertise online. The truth of the matter is that after-the-fact click fraud detection does not really help....