1. 10 Copywriting Tips I Learned From My Cats
Copy and cats have more in common than you might think. Ten ways my copywriting improved when I paid attention to my cats. ...

2. 7 Ways to Commit Website Marketing Sabotage
Your website has a not-so-secret mission: get more clients and increase sales with less effort. Professionals who want to be "nice" often interfere with this mission...and wonder why sales are slow....

3. Networking 2.0: Midlife Career Change For the 21st Century
Thirty years ago, we advised career changers to call strangers to set up "information interviews." Today we find contacts on the Internet and strangers are far too busy to take our calls. Here's how to network in the 21st century....

4. 7 Power Tips to JumpStart a Stalled Web Site
You put up a beautiful website - and nothing is happening: no clients, no revenue, no sign-ups. Here are 7 strategies to jump-start your stalled website and begin attracting all the clients you need....

5. Memo To Celebrity Apprentice: Sometimes The Client Is Wrong
On the Celebrity Apprentice, the Celebrity Clients are always right. But in real life, marketers argue, sometimes they're wrong....

6. Website Marketing: Do You Make These 3 Mistakes With Free Offers?
Professionals often offer freebies: sample sessions, get-acquainted calls, bonus gifts, introductory and CDs. These offers can be a rewarding investment of your time or a wasteful drain on your energies. This article helps you understand 3 of the most common freebie mistakes....

7. Frustrated With Website Marketing? Use This 4-Letter Word
When marketing doesn't seem to bring results, it's easy to search for quick answers. But the only way to get results is to apply one four-letter word: Test....

8. Why Moving For Your Family Can Be Hazardous To Your Family
Your family says they need you - but once you move to be closer to them in geography, you may find you're even farther apart when it comes to creating relationships. This article gives you 5 questions to answer before you make a permanent move....

9. Website Marketing Lessons From The Nerdiest Websites On The Planet
Copywriters offer tried and true techniques to make your website ore profitable. But some nerdy websites break all the rules while they generate leads, convert traffic and sell products. What can these nerdy websites teach even the savviest business owner?...

10. 5 Essential Steps to Sell Your EBook (Before You Write The First Line)
Do you want to create ebooks for passive income? Traditionally people invest great amounts of time and energy to create the product and then wonder how to start marketing. This article suggests success comes from selling first and shows 5 essential steps to get started....

11. How Testimonials Can Be Your Website's Best Friend
Nobody wants to be the only person eating in an empty restaurant. And nobody wants to be the first person to purchase products and services on the Internet. Testimonials have become essential components of website strategy, particularly when conversion of visitors to buyers. But how do you get them, especially if you're a newbie?...

12. For Website Marketing: Back-Door Strategies to Stand Out From The Crowd
We all use "main street" marketing strategies, such as ezines and teleseminars. This article suggests supplementing with 2 back-door approaches: contributing to discussion groups and writing online book reviews. These approaches seem casual but they require careful, strategic planning....

13. 5 Time Management Tips For Internet Marketers Overwhelmed by Writing
Internet marketing means creating web pages, articles, sales letters and information products. But it's easy to feel overwhelmed by all the writing challenges. Here are 5 time management tips customized for busy people who want to raise their Internet profits but not their stress level....

14. Web Site Marketing Starts With The Right Kind Of Powerful Claim
Copywriting (especially for website marketing) often gets associated with hype and over-the-top promises. But truly powerful claims will come out of your own accurate success stories....

15. You Wrote a Book! Now Where On Earth Do You Publish It?
Consultants, speakers and coaches often get advised to write a book. But these days you have many publishing choices. This article recommends choosing your publishing platform (and creating your marketing strategy) before you write the first line of your book....

16. Original Website Marketing Starts With a Swipe File
Are you looking for powerful, knock-your-socks off copy that converts website visitors to buyers? Don't steal -- but the answer may be in your swipe file....

17. 21st Century Copywriting: Website Marketing Strategies to Engage Your Clients
To build relationships with your website visitors, your copy needs to engage them, not interrupt their lives. That means long copy. But in today's busy world, how do you keep your readers glued to the page, paying attention and enjoying the process? Here are 5 steps to write copy that engages rather than interrupts....

18. Website Marketing Strategies: 5 Tips To Motivate Visitors To Stop Browsing and Start Buying
Does your website put visitors to sleep or convert tire-kickers to buyers? Energize your website and ...

19. Should Your New Business Give Discounts To Attract New Clients?
New business owners often get advised to charge lower prices - even create giveaways - to attract clients. This strategy works well in some markets but will backfire in others....

20. How Your Website Can Attract The Right Clients For Your Practice
You know your website attracts clients. But many service professionals increasingly use their website to screen potential clients. Your content can encourage clients who fit your unique style and gently discourage those who will be a drain on your energies and (maybe) your wallet....

21. Successful Website Marketing By Breaking The Copywriting Rules
Why do some websites break the basic copywriting rules and still attract clients and profits? This article shows what everyone can learn from those marverick websites that color outside the lines....

22. 10 Tips to Job-Winning Interviews
Congratulations - you just got the interview! Now here are 10 steps for mid-life professionals who want to turn this opportunity into a new career....

23. For My New Career I Want To Do Nothing
After a long, frustrating career experience, your ideal new career may be sitting on a beach and doing absolutely nothing for a long, long time. Nothing wrong with that dream. But if you'd like some action closer to home, here are 7 ideas....

24. 9 Killer Mistakes To Avoid When You Hire a Copywriter
You've bought a domain name and now you need content to fill your website. Choose a copywriter who helps you attract clients and create a website that works for you 24/7....

25. 5 Reasons Most Time Management Systems Fail (and How You Can Move From Frenzy to Freedom)
If you've been struggling to tame the Time Tiger, you're not alone. Today's professional is busier than ever, with no end in sight. Many systems have been designed to help. They usually fail because they focus on outward, superficial solutions. Time Management success means digging deeper into motivation and meaning rather than accepting simple one-size-fits-all quick fixes....

26. How to Market Your Service on the Internet When You Wear Many Hats
You have more than one business interest - so when do you need separate websites and when can you combine them?...

27. Should Your New Business Charge Low Prices To Attract More Clients?
As a new service business, you need a strong portfolio to attract clients. But you need clients to build a strong portfolio. Should you deep-discount your services to get those first clients?...

28. Job Search Stalled? 5 Ways To Keep Your References From Killing Your Career
You do everything right in your job search but get stalled after a reference check. Somebody hates you. They are determined to be sure you'll never work again. Don't give up. This article shows you how to overcome bad references and find your dream job....

29. Networking By Newsletter: Make Your Professional Organization Work Overtime
For networking, you join your professional organization. When you volunteer to edit their newsletter, you'll take your connections to the next level....

30. 7 Outdated Myths That Will Kill Your Career Change Before You Start
Up to 90% of all workers hate their jobs, but few will change. Most get stuck with beliefs that are not true today (and maybe they never were). Let's get rid of these ideas and get moving to your own vision of career freedom....

31. 7 Surprising Ways To Turn Audience Members Into Clients
You've been invited to speak to a business networking group - a great way to market your professional service. How can you transform your audience into clients?...

32. 10 Tips to Transform Creative Ideas Into Finished Products
If you're like most creatives, you have several projects going at once. You've heard the warnings of the Time Tyrants: "Finish what you start!" How do you conquer your own time challenges and move from wildly creative to prodigiously productive?...

33. 5 Productivity Secrets the Time Tyrants Don't Want You to Know
Time management wisdom says, "Reward yourself for accomplishment. Measure your work every day. Don't get lazy." But behavior specialists know: Some days are better than others. And sometimes it's better to reward yourself before you get to the finish line....

34. Living with a Dog in the City? 5 Reality Checks
A dog in the city? I used to be horrified at the idea. In fact dogs live well in small spaces. With dog parks and walks, they get more exercise than their country cousins. And your life will have a whole new dimension of joy....

35. 10 Dumbest Career Mistakes Made by the Smartest People
Career planning typically focuses on how to find your dream job. But once you have that job, it's easy to make a mistake that destroys your career -- even if you're a smart, savvy professional. Here are 10 common mistakes and how to fix them....

36. Grow Your Internet Business With an Ecourse
Successful Internet marketing means a list of opt-in subscribers who have agreed to accept your emails. But when you start out with just 5 subscribers, an ezine seems like too much work. The answer: create an ecourse....

37. 5 Surefire Strategies To Attract Ideal Clients From Your Website
Service professionals want websites that attract clients - but not just any clients. With these 5 strategies, you will fine-tune your message to attract your ideal clients to grow your business....

38. How Powerful Client Attraction Starts With Fearless Self-Promotion
Service professionals often suffer from fear of selling themselves. But strong copywriting actually reassures clients and makes them want to do business with you. If you have nothing to brag about, why are you in business?...

39. How to Choose MBA for Midlife Career Change (and Avoid Midlife Career Crisis)
Getting an MBA can accelerate midlife career change. But you can derail your career (and even lose your job)by choosing a program that's wrong for you....