About Shannon Cherry
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Author Personal Website:
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1. Santa: Your Marketing Guru
Learn the marketing secrets that have made the jolly ol' elf a household name... |
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2. Celebrating a Holiday? Write a Press Release
How to use press releases during the holidays to get more free publicity... |
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3. Time to Rethink Your Holiday Schedule
How to use editorial calendars to gain free publicity... |
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4. Work a Room and Not Feel Like a Sleeze
Networking is key to small business success. Learn to network and be remembered, without putting on the sales pitch.... |
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5. Become the Recognized Expert with Articles
Learn article writing techniques that will help boost your business.... |
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6. Building a Good Media List
Sending a press release to everyone will hurt your credibility. Learn the steps to build a great media list that wants your news.... |
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7. Get the Most Out of Tradeshows
Learn how to make your tradeshows the most successful.... |
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8. Christmas in July
If you want your product or service featured as a holiday gift in the media, then you better start when the warm weather approaches.... |
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9. Are You Sending the Right Stories to the Media?
Learn what stories the media love to cover.... |
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10. Be a Hot Guest
Learn how to get interviews on radio stations across the country to gain credibility and get more customers.... |
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11. Are You Tagging? Create a Successful Tagline for Your Business
Want people to remember your business? Then you need to develop an effective tagline.... |
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12. How Does Your Online Media Room Rate?
Learn the basics of what attracts reporters to websites by building an online media room.... |
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13. The Modern Mother's Day for Moms in Business
Entrepreneur Mom Shares Tips for Women in Business Who Have Children... |
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14. Why a Book Signing is a Newsperson's Nightmare
Tips for a successful book-signing event after you author and publish your book.... |
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15. Secret Interview Tactics of Journalists
How you can make the most of your interview time with a reporter.... |
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16. Are You Making These News Release Mistakes?
7 tips to avoid the circular file at an editor's desk.... |
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17. Be a Star with Free Publicity
Learn some low cost techniques to gain publicity for you and your business.... |
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18. When It's Cold Outside, Think Warm Stories for Free Publicity
A good publicity seeker knows that when the weather turns colder, it's time to pitch those warm weather stories to magazines and other media outlets.... |
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19. Creating Copy That Attracts Customers.
Learn to write prose that keeps customers buying.... |
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20. Get 'em Hooked on Your Book
Writing and publishing a book is only the beginning. In order to become a popular author, you need to know how to generate interest and publicity in your book.... |
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21. Gear Up for the New Year With Free Publicity
If you want a leg up on the competition in the new year, you need to incorporate marketing into your business plan. Learn the ways the pros use to get publicity for free.... |

















